Synergy opportunity

Toronto is looking to boost tourism.

The morning-after pill is going to be available off the shelf in Canada.

So leverage the morning-after pill thing to boost tourism!

I know no one is going to travel to Toronto JUST to pick up the morning after pill (unless perhaps they live close to the border and need it NOW.) But it could perhaps be the tipping point when trying to decide where to go if you don't have your heart set on any one particular place.

Americans living in rural areas, for example, might want to spend a weekend in a city to enjoy city stuff. Stay in a nice hotel, shop for more interesting stuff than is available at home, try some new restaurants, take in a concert or play or sporting event, and visit a tourist trap or two. You can do all these things in Toronto, plus you can (or will soon be able to) pick up a couple of doses of the morning after pill with no big drama, so you can take them home and keep them in your nighttable drawer just in case. For some people, that might be the tipping point in choosing between Toronto and, say, Chicago. It's not worth driving up here for the pill alone, but could be worth it if you're looking for a vacation anyway.

That could also work for other parts of Canada. Want to visit the Rockies? BC instead of Washington State. Want to go into the woods? Algonquin instead of Adirondacks. Atlantic Ocean? Nova Scotia instead of Maine. Some people already come up here for the lower drinking age, maybe some would also come up to pick up some morning-after pills, not for immediate use but to keep at home in case of emergency.