Monday, July 06, 2009

Things They Should Study: newspaper comment thread agree/disagree rates

Some of the news media comments sections let you vote on whether you agree or disagree with the comments. I never give it much attention because I try to avoid comment threads in general, and the agree/disagree rates tend to sit there unobtrusively. Maybe if I am in the comment thread and you don't have to log in to click and I have a strong reaction either way I might vote, but generally I pay it no mind.

Today I noticed a comment thread on a Globe and Mail article where all the comments were the kind of asshattery that normally makes me avoid comments threads in the first place, and all the comments had received a wide margin of disagree votes. So that implies that the people posting comments are not representative of general public opinion.

I think this merits further study. What percentage of comments receive general agreement overall? How frequently does the consensus of the voters correspond with the consensus of the commenters? (For example, is a given article receiving a lot of pro-widget comments, but those comments are being voted down, suggesting that the broader audience is anti-widget?) Insofar as political affiliation can be determined, which political affiliations are most likely to comment? Which are most likely to vote?

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