Sometimes you need to call customer service for just a real quick question, but you still have to wait on hold for 20 minutes until a rep becomes available to answer your 30-second question.
Among all the press 1 press 2 options at the beginning of the call, they should have an express line. On the express line, the CSR will talk to you for no more than one minute. After one minute, they will hang up (perhaps it will happen automatically) and take the next call. If you're still in the middle of something, too bad, you have to go to the back of the regular queue. Perhaps they could have the customer explicitly agree to these terms before entering the express queue. "For the express queue, press 3…In the express queue, the customer service representative will assist you for no more than one minute. After one minute your call will be automatically cut off. If you agree to these terms, press 1."
This way, people who really do only have just one quick question can get served quickly, which makes calling customer service a far less dreaded experience.
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