Sometimes your bra straps are going to show. Even if it isn't on purpose, even in a sleeveless but modest outfit, sometimes they wander out. This means that you have to worry about what your bra straps look like, and take this into consideration when choosing a bra.
The problem is there are also other factors when choosing a bra - structural engineering issues, how well the material and texture of the cups works under your clothes, how well the bra achieves the intended effect once your clothes have come off. So sometimes you find yourself in a situation where you have a bra that works perfectly under your fierce little black dress, but the straps are fugly and beige. Having a black strap wander out from under a little black dress is within the range of acceptable human error, but a beige strap just completely ruins the effect.
What we need is something to cover the bra straps in a different colour of fabric, so your straps will match your outfit even if your bra doesn't.
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