Why people aren't writing about the economy as a feminist issue

Broadsheet asks why no one is writing about the economy as a feminist issue.

The answer is simple: it's more effective not to. People who are into feminism will read articles that aren't specifically about feminism, but people who aren't into feminism will skip over or dis the credibility of articles that are about feminism. Positioning it as a feminist issue sets up a giant Someone Else's Problem field around the article.

An article with a title like "How the economic crisis is affecting women" would get skipped over by male readers and anti-feminist readers, and women who aren't affected in the way described in the article would leave partway through. (Think about how you skip the Women's Issues section of your local politician's website when all their articles are about childcare and you don't have young children.) However, an article with a title like "How the economic crisis is affecting people in fields that aren't receiving stimulus dollars" would attract readers from everywhere but the stimulus fields. The vast majority of people work in non-stimulus fields and the vast majority of people are at least a little bit worried about their jobs, so it would get their attention. And if every single person interviewed in the article happened to be female, I doubt the readers would even notice.