Questions Ugly Betty needs to answer

Why does Hilda have customers? She's a brand new hairdresser with a chair set up in a spare corner of the family home. But she always has customers. Why? This is New York City, I'm sure there are lots of hairdressers around, the fact that she's there and she's a hairdresser shouldn't be enough to get her customers. Are her prices better? Is her location particularly convenient? Is she getting referrals? Someone should mention something in passing, because it really doesn't make sense.