Wednesday, March 12, 2008

Eliminating intolerance through corporate sponsorship

So apparently some people boycotted Ford because they advertised in gay publications. I wonder how they knew what kind of ads are in gay publications, but I digress.

But they've just tipped their hand here: if you advertise in gay publications, they'll boycott you.

So all we need to do is get really important things, really major things that would be extremely difficult to do without, to advertise in gay publications. A single brand of car is easy to boycott; let's make it hard for them.

For example, Google. Boycott Google, then their ability to navigate the internet is seriously impaired, plus no gmail, no youtube, no blogger, all kinds of important tools.

Or Microsoft. Suddenly they can't use any computers with Windows, they can't use MS-Office, no hotmail, no MSN messenger. I know many people would say that this is a good thing, but losing the option of using (like it or not) the standard platform would be a blow.

Or, if you prefer, Apple. No iPod, no iTunes, no QuickTime, no iPhones.

Or, to take another tack, Proctor & Gamble. How much stuff do they make? Just avoiding their brands would be an inconvenience!

Or, in certain markets, telecom companies. Imagine losing access to the only cable internet provider! Or, in certain markets, utility companies. Having to boycott the water company would be quite a blow, wouldn't it?

So if you're a monopoly, or if you're the best, or if you're the industry standard, or if you're unique in your field, or if you're impossible to avoid, advertise in gay publications and smoke out intolerance!

3 comments:

laura k said...

Are you thinking of a girlcott? That's when you purposely use someone's products a lot, to support what they're doing. Or is this something else?

"I wonder how they knew what kind of ads are in gay publications"

They watch them. Just like people from our side watch Fox News and the anti-choicers to see what they're up to. There's whole religious right organizations dedicated to nothing but that.

impudent strumpet said...

I'm thinking have all these really important things advertise in gay media, and then the losers will have to boycott ALL of them, which will make their lives extremely inconvenient.

There's whole religious right organizations dedicated to nothing but that.

Wouldn't it be hilarious if they made of up more of the audience than actual gay people?

laura k said...

LOL. Yes.