How to build word processer brand loyalty among language professionals

I use MS Word, WordPerfect, and Lotus Word Pro all on a regular basis. Regardless of the other merits of any of the software or the corporations behind them, Word remains my favourite because when I go to change the language of a document, it is most likely to take for the first time in Word. There's nothing more annoying than having to change the language of every cell of a table individually, or having to close and reopen the document for the new language to take! Yes I could proofread manually, but that can get rather dull and tiresome and I always end up missing typos when my red and green squigglies won't show up (or rather, show up on every correctly-spelled word).