I've noticed two things lately:
1. I keep being innundated with referendum ads. There are large ads in every newspaper I look at, those clever "Make sure you understand the question" ads are on whenever I watch TV, I'm getting mailings like every other day, my MP is talking about it - the referendum is everywhere!
2. In the newspaper and the blogosphere, I keep hearing "OMG, NO ONE knows ANYTHING about this referendum! We need more public awareness!"
I think I've become completely incapable of judging what the average person does or does not know.
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