1. A way to block advertising for stuff you already know about. I know Head & Shoulder makes dandruff shampoo, I know I shouldn't drink and drive, I know about my OHS rights. Showing me those ads doesn't do anything but annoy me.
2. Whenever you go to interact with someone, you get some kind of automatic brain dump informing you of everything that both of you know and everything that both of you agree on. So if the best metaphor is iść/chodzić, I'll know whether I can use that or whether I have to come up with something else. Or if the person asking me where I'm from lives a block away from where I grew up, I can say "The brown house with the funny roof" instead of "Canada".
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