Apparently department stores are trying to make a comeback.
Here's how they can get my business: organize the women's clothing section by clothing type, not by brand.
When I'm shopping for clothes, I'm looking for, say, black pants. I don't care which brand, I don't care which line, I don't care which carefully-selected marketing demographic, I want black pants.
The way department stores are currently arranged, they have a section for every brand. This means I have to wander all over the floor, looking at the pants rack in every single section. This is annoying and time-consuming.
Meanwhile, when I wander into Reitman's or Smart Set, I can go to the side of the store with the more career-oriented clothes, look at all the pants in that section, and that's that. Even at Winner's (which I also find annoying to shop because the racks aren't easily scanable), I just have to look through the racks labeled "pants".
So if you want me to shop at your store, put all your career wear in one section, and arrange the displays so they're easily scanable. I want to walk up, take a look, and immediately have an idea of the range of black pants available, regardless of brand. Then I'll happily go through the racks for the specific items that pique my interest.
1 comment:
Yes, very true. I actually still use department stores for certain purchases, and they are all items organized by type, or items that I know I want exactly one brand and I can go right to it and quickly get what I need.
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