Even though I felt innundated with information about MMP, I've heard quite a few stories of people getting their referendum ballot and being all "WTF is this?" but the polling station employees weren't allowed to explain it to them.
What they should have done is have literature with non-partisan information about the two systems available at the polling stations. So when people went WTF, they could look at a pamphlet (and go home and google and come back if necessary) and then vote somewhat more informedly.
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