I never thought I had privacy issues. I mean, I keep my PIN numbers secret and lock my door and close my curtains and keep certain aspects of my private life private, but I've never objected to cameras in public places or hesitated to have personal conversations on a cordless phone and my real name is in my primary personal email address.

But today I found a privacy issue I never knew I had. It all started when I went to Second Cup. They had a promotion today where if you buy a maple latte they'd donate a dollar to Tree Canada. It's a good cause and I'd been wanting to try the maple latte, so I went to buy one today. But as I waited in line, I noticed that on the maple latte poster they'd put stickers with the names of all the people who'd bought a maple latte today and thus donated a dollar to Tree Canada. I didn't want my name on the poster! I felt shy about everyone in the world knowing I'd bought a maple latte! Why should my co-workers and every random passer-by get to know that I'd bought a maple latte there today? So I left without buying anything and went to another Second Cup that let me buy my latte anonymously.

(And the maple latte tastes like a latte, but not like maple).