How to advertise hardcore lipstick

You know how sometimes they advertise lipstick by promoting the fact that it won't kiss off?

Here's what to do: get two people, have one wear bright fire-engine red lipstic, have the other wear pale pinkish nude lipstick. Have them snog for the duration of the commercial. Then at the end of the commercial they stop snogging and you see that the lipstick hasn't budged at all. (If it does, in fact, work as well as they want us to believe it works.)