Dear Look Communiations,
I am very disappointed in your decision to introduce a package system for your television service. I chose Look in the first place because you had one flat rate for all the channels. I stood loyally by through two failed installation attempts because I believed so strongly in this flat rate policy. I recommended you to other people out of sheer principle, because I thought it was so important to have an alternative to the exploitive package system. And now you've gone and turned away from the very policy that drew me to you in the first place.
If I continue to use your service, it will be simply because you are the cheapest. I feel used, exploited and betrayed, and have no loyalty to Look any more.
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Dear Rogers,
I recently found myself disgruntled with my television service provider, so I went to your website to see if you had a better offer for me. Unfortunately, I couldn't find the information I was looking for.
I wanted to see a list of your packages that stated the channels available in each package and the cost of each package. I could not find this. I could find packages specially designed for sports-lovers and movie-lovers and owners of leaky dogs, but I find this all rather patronizing. I am familiar with the available television channels, and I know which channels I need. I simply want to know how much it costs. It felt almost like your website didn't want to tell me upfront which channels were in each package, which seems highly suspicious to me.
You have therefore lost a potential customer. If I can't find what I'm looking for when I come to your website disgruntled with your competitor, credit card in hand, hoping to switch, how can I expect you to give me the help or information I need when I'm locked into a contract and owe you money for two years no matter what?
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Dear Bell ExpressVu,
I recently found myself disgruntled with my television service provider and considering switching. Unfortunately, because I have had so much trouble getting Bell and Sympatico to tell me how much money I owe and when it's due and what my account number is so I can pay said amount, I am not even going to consider using ExpressVu. Keep your call centre open 24/7 (or at least evenings and weekends) and empower your employees to help your customers find the information they need rather than responding to them like robots, and then we'll talk.
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