Thursday, April 03, 2014

What if the media stopped covering election campaigning?

I've blogged before about my displeasure with media coverage of Toronto elections.  Apart from the length problem (I still maintain they shouldn't start covering municipal elections until September, with voting day in late October), I wonder if a solution might be for media to stop covering the campaign trail completely.

I don't mean that they shouldn't cover elections, I'm just pondering whether it might be better if they didn't follow all the candidates around and report on the speeches they make and activities they do every day.

This would save media outlets a lot of time and resources.  And then they could put this time and resources into analyzing candidates' platforms and incumbents' records and fact-checking their statements, with the goal of providing us with a factual analysis free of spin.  And since the media are no longer spending all their time running around chasing the few candidates they have deemed front-runners, they'd have the time to analyze all the candidates.

Instead of hosting debates, they should conduct in-depth one-on-one interviews with the candidates with a cross-examination level of intensity. For video and audio media, these interviews should not be aired lived, but rather aired after there's been time to fact-check the candidate's statements.

In addition to all of this, print and online media especially should publish primers on the issues.  In doing this, they shouldn't allow the candidates to define the issues and their scope, but rather look at them as objectively as possible, with the goal of informing the uninformed, especially newcomers etc. who haven't been following all the issues for the whole election cycle.  At the municipal level, this would be especially useful for school board trustee elections, because all voters get to vote for school board trustees, but not all of us are students, teachers or parents and therefore we aren't all up on the issues within the school board.

I think the end result could be a far better signal to noise ratio in election coverage, and therefore make it easier for the uninformed to become informed.  It might also be more affordable for media outlets (especially for provincial and federal elections where there's a lot of travelling), and certainly less stressful for reporters.

It would probably also incentivize politicians to focus more on policy than on soundbites, because, under this model, campaign trail soundbites aren't going to get media coverage, but sound policy and knowledgeability (or lack thereof) are.

1 comment:

laura k said...

Yes. If only.

I'd like media to stop reporting on campaigns as if the campaign itself is the story - handicapping the race, how the speeches were received, how the public is reacting to the ads - instead of the issues.