When I was shopping today, two stores were doing a postal code survey so they could know where their customers lived.
I wonder if they can really get useful information from that though? One of the stores in question I was shopping at because it was the closest to my home. Another wasn't the closest (although it was in the neighbourhood), but I was shopping there because they sold the specific greeting card I wanted to send to someone. But I frequent stores for lots of reasons that are completely unrelated to where I live. For example, some stores I frequent because they're the closest to my work. Others I go to because they're close to where I used to work, and the people who work there know me now, and it isn't actually that far out of my way. Others aren't the closest to my home or my work, but they are the easiest subway trip from my work, and I much prefer taking the subway to the bus.
When I choose a store because it's convenient to work or because of positive prior experiences there, my postal code isn't going to thelp them. All they would have gotten from my postal code is that I live in a different neighbourhood, but since I chose the store because of reasons unrelated to my home neighbourhood, they can't assume that my neighbours would also want to be customers.
1 comment:
it has a lot to do with their choice of advertising campaigns. they would want to let potential clients who don't go by the store everday know about new lines, sales, etc.
i refuse to give my postal code though. i find i get enough junk mail already and i don't really have any confidence that some clerk won't sell their survey info to a marketing company for some extra cash.
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