Brandingthink

On the front page of today's Globe and Mail, I noticed a small blurb about their logo:

On Monday The Globe and Mail is introducing the next evolution of our print nameplate.

The refreshed red logo is the same typeface and styling that appears online at the top of our homepage. By consolidating our print and digital designs, we are restating our dedication to groundbreaking journalism, no matter the platform.

This is interesting to me, and, in my capacity as a non-design person, I find myself pondering the thinking and process behind it - not the change in the logo, but the explanation and its wording.

Do they actually think that consolidating the design "restat[es their] dedication to groundbreaking journalism, no matter the platform"?  Or was there a committee sitting around the table trying to come up with something?

Or was this the wording of the design brief, and the designer produced the logo and asserted that it achieves these things?

It's also interesting to me that they felt it was necessary to print a statement of intent behind their logo change, rather than just printing the new logo. I don't know that I would have noticed. Or, if I did notice, I would have just though "Meh, newspapers change their design from time to time."

The fact that they printed a statement of intent leans towards the idea of someone actually thinking that changing the logo "restat[es their] dedication to groundbreaking journalism", because if they didn't think that, they could have just not printed an explanation rather than thinking up an explanation.  But, to my non-design brain, these things seem completely unrelated (like how my choice of font is completely unrelated to my commitment to a vegetarian lifestyle), so I'm intrigued that other people's brains can do this.