Sunday, August 05, 2012

Why do they make panties in so many different prints?

I have, unfortunately, been shopping for underwear lately. One thing that surprises me is, especially at stores like La Senza and Victoria's Secret, how many different prints they make panties in. I'm seeing well over a dozen prints available, often with three or more colours in the print, and sometimes a different set of prints for each different style of panties! And sometimes, despite the many many prints available, these panties are available in very few if any solid colours, and quite often not even in the expected prints like leopard print or zebra stripes or plaid or hearts. They're random splotches of multiple colours, or multicoloured variations on the brand's logo.

I wonder why they do this?

Some people, including me, care about the colour of their panties. We want them to achieve a particular look, ranging from blending discreetly under clothes to looking sexy without clothes. If you have a particular colour in mind, a print may or may not work. If you're going for discreet blending or an exact match of your bra, a print is useless. If you want something that looks good with your red bra, the red and white print of the brand's logo with bizarre blue accents might work, but certainly isn't the first choice that comes to mind.

The market for prints is people who don't have specific criteria for what they want their panties to look like, but also care enough about what their panties look like that they don't want plain panties like you buy in a multipack. They must also think prints are significantly superior to solids, for reasons I can't begin to speculate on. And these people must significantly outnumber those who have specific criteria combined with those who don't care at all and are willing to buy multipacks.

Apart from the prevalence of prints over solids, I'm also surprised at the sheer number of different prints available. If a store had maybe half a dozen prints (in addition to a reasonable range of colours), no one would be thinking "Why are there so few prints?" But instead they have dozens and dozens. Each new print needs to be designed by someone, which adds to production costs (albeit marginally).

So why do they do it? Why is it worthwhile to them? And why does it come at the expense of solids?

1 comment:

laura k said...

I agree. It's stupid and annoying.