Saturday, April 16, 2011

Survey methodology FAIL

So apparently the Do Not Call list is working.

The Harris Decima telephone study of 2,035 Canadians on the registry, commissioned by the Marketing Research and Intelligence Association — the industry organization that represents pollsters and research groups — found that eight in 10 consumers report getting fewer such calls.


Yeah, brilliant. Telephone survey to see if the Do Not Call list is working. Know what demographic's missing from that survey? People who are so annoyed by unwanted calls that they screen. And I can tell you firsthand, as a member of this demographic, that I don't feel that the list is working well enough.

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