Saturday, February 20, 2016

How to reboot Are You Being Served?

I was very surprised to hear that they're rebooting Are You Being Served? because that show is very much a product of its time and totally out of step with modern comedic sensibilities.

But then my shower gave me an idea of how this might be carried off.

Grace Brothers a struggling department store, conveniently located in London's West End so as to create a situation where all its sales staff are struggling actors, working in the store as a day job until they get their big break.

The sales staff are established as modern, relatable people - savvy, witty, reasonably worldly, aware of irony, texting and snapchatting, dressed like regular Londoners. They're also very good at their jobs as clothing salespeople, able to serve as personal shoppers and do alterations and bra-fitting and such, but in this modern world there's simply less call for this sort of service.

Then store management hands down a new dictum: in an attempt to boost sales and draw people back into the store, they're going for nostalgia. There is now a dress code - suits for the men, brown jumpers for the ladies, and all kinds of finicky rules about who's allowed to wear what kind of hat and how many frills you're allowed to have on your blouse. Staff are ordered to address each other as Mr./Mrs./Ms. Surname, and strict scripts are introduced, such as "Mr. Humphries, are you free?" and "Are you being served, Madam?"

The staff thinks this is ridiculous, so, being actors, they decide to make it a game. They see their new dress code as costumes, and start getting some character acting practice in when dealing with customers and management.  They do their job and do it as well as possible under the circumstances, but they do so while playing over-the-top roles and having a standing wager to see who can utter the most double-entendres. It's an ongoing improv game, creating foolish, outdated characters to go with store management's foolish, outdated vision. Also the fact that they're all actors creates an opportunity for song and dance numbers as sometimes occurred in the original - someone has an audition piece, they're yes-anding the fuck out of something that happens on the floor, etc.

Even as over-the-top improve characters played ironically, it would still take quite a delicate bit of writing to have the original Are You Being Served? characters work in the 21st century.  I mean, Mr. Humphries' whole schtick is that he has stereotypically gay mannerisms, and that's supposed to be intrinsically funny in and of itself. No competent writer or performer would think of that as a viable comedic choice in the 21st century!!

But that gives me the idea (which may or may not actually be a good idea) that perhaps the actors staffing Grace Brothers are not actually good actors.  (That's why they're working a struggling department store!) And the broad characters of Are You Being Served? are a result of their imperfect acting/improv skills. For example, Miss Brahms is a creation of an American actress who thinks she's speaking with a posh English accent, but it actually comes out Cockney.  Mrs. Slocombe is an attractive middle-aged woman trying to play a young hipster character, but her bold hair colours and makeup are actually unflattering and make her look even older than she actually is. Mr. Humphries is the creation of a Michael Scott type with no sense of judgement or appropriateness, but the character goes over well with customers (who have no clue that he's meant to be a joke and simply think he's fabulous) so no one stops him.

Or maybe that's what the original Are You Being Served? was doing all along...

2 comments:

M@ said...

It's a shame that I am not a TV exec, because this actually sounds like a fantastic idea. I would watch this show.

laura k said...

The real AYBS was dreadful. Your idea is much funnier.