Magic words: "come across as"

Sometimes you want to guide people away from a particular word choice because it sounds racist or otherwise hateful. But if you say "Dude, you can't say that, that's racist!" they'll start arguing that they're not racist. Which distracts from the issue at hand of adjusting word choice.

I've found a more effective way to convey this can be "That could come across as racist," especially if you add "[other word choice] would come across better." 

The benefit of "come across as" is it doesn't even get into what the thing is. It's simply the impression that it gives. If your interlocutor is someone who feels that they are good and well-intentioned and people just keep misinterpreting them, this aligns with their self-concept.

When writing alt text, answer the question: "What am I looking at here?"

A common piece of advice when writing alt text is "How would you describe it to a friend?"

Building on this, a variation I've found useful is to imagine your friend responds to your post with "What am I looking at here?"

 

For example, suppose your post is:

What an asshole!

[img]

 

Your friend replies with "What am I looking at here?"

The answer might be "The white truck somehow managed to take up four parking spaces!" or "That guy's hat is ridiculous!" or "Remember Jim who used to beat me up in middle school? That's him walking down the street!"

Suppose your post is:

I had a visitor today!

[img]

 

Your friend asks "What am I looking at here?"

The answer might be "A tiny little floofy bird perched on my window ledge and let me get super close to take a picture!" or "My friend who's been living in England came over to visit!" or "I'm babysitting my baby cousin!"

The phrasing of the alt text wouldn't be precisely the same as the phrasing of your response to "What am I looking at here?", but your answer to that question helps you pinpoint what needs to be included and emphasized in your alt text.