Monday, March 31, 2014

The folly of live-tweeting Earth Hour

I was surprised to see the number of people who were promoting Earth Hour by live-tweeting it, i.e by tweeting during actual Earth Hour.

This is totally contrary to the spirit of Earth Hour!  Even if you're not plugged in and are tweeting from a battery-powered device (even if you're making a big show of doing it by candlelight - and why would you need candles when your screen lights up?), the electricity you use will just have to be charged off the grid after you're done. Plus, if you're connected by ethernet or wifi, your modem is also plugged in and using power.

Not to mention that by posting new content during Earth Hour, you're creating incentive for other people to be online during Earth Hour, using their modems and computers or devices, which will also need to be recharged from the grid even if they're not plugged in. If nothing new appeared on the internet during Earth Hour, people wouldn't have any reason to be watching their feed.  By posting, you're part of the problem.

If you don't want to shut down for Earth Hour, that's fine.  I don't do it myself, for the reasons I explained here

But don't claim to be doing Earth Hour if you're still online, even if you did turn out your lights!

2 comments:

CQ said...

Good call.

laura k said...

Do they think using data instead of wifi is somehow not using power? Yes. Folly.